PAST WORK & TESTIMONIALS

Our teams have worked with many clients in the past. See all of our completed engagements here.

Please see the desktop version of this page for an in-depth description.

Please see the desktop version of this page for an in-depth description.

Please see the desktop version of this page for an in-depth description.

Please see the desktop version of this page for an in-depth description.

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ATLAS NETWORKING

CONTACT: Ryan Maloney  |  INDUSTRY: Telecommunications

DATE: Autumn 2019
 

Project Scope

Atlas needed to implement a marketing strategy that increased the number of “on-net” customers, gain credibility as a smaller, local company utilizing alternative technologies from traditional internet service providers, and establish a marketing budget that promotes Atlas’s brand beyond word-of-mouth advertising.

UWCA Work

Our team delivered an analysis of the existing “on-net” buildings and the companies within those who utilized Atlas’s telecommunication technology, determining from this the prospects for future business based on similar bandwidth use, company profile, and building location. Our team also highlighted the need for videos, a social media presence, hosting events, branding, targeted advertising, and a marketing advisor.

Lasting Impact

The suggested marketing developments for Atlas Networks reframed the importance of marketing in overall business success. Our team realized that without a proper marketing strategy, the product doesn’t matter, even if it is superior to competitor products and offerings. The consistent oversight of marketing operations required a full-time dedicated manager, whose role was outlined and easily added as a position within the company.

COLLEGE INN HOTEL

CONTACT: Rob Ahrens  |  INDUSTRY: Hospitality

DATE: Winter 2020
 

Project Scope

The College Inn, a historic University District institution, underwent a drastic renovation in 2019-2020, bringing the hotel back to its roots in The Alaska-Yukon-Pacific Exposition of 1909. The management staff of the hotel were interested in overhauling the hotel’s value proposition, transforming a traditional motel to a European-style hotel. 

UWCA Work

UWCA consultants developed a brand identity strategy which capitalized on the historic significance of the College Inn, identified market segments who would be receptive to the College Inn’s updated value proposition, overhauled the College Inn’s eCommerce strategy, and identified opportunities for future expansion. 

Lasting Impact

The College Inn was able to finish its overhaul and significantly increase its reservations following the UWCA engagement. Moreover, several UWCA consultants were hired full-time to continue their work with the client. 

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TACOMA VENTURE FUND

CONTACT: Dennis Joyce  |  INDUSTRY: Venture Capital

DATE: Autumn 2020
 

Project Scope

Our team is strengthened reporting culture and metrics within TVF's business to help accrue relevant metrics for firm analysis. Communication with firms TVF has invested in had been inconsistent, leading to miscommunication and difficulty creating investor reports. Our team prepared a system in which Dennis can easily record notes and information that he can refer to when making reports. 

UWCA Work

Our team interviewed the CEOs of the firms TVF had invested in to analyze the businesses and determine which KPIs would be most indicative of each individual firm's status. This involved networking with other venture capital fund managers from around the United States to see how they analyzed their investments and see what aspects of their reporting style could be applied to TVF. Once these steps were complete, our team created a KPI Guidebook and a KPI Excel Template so that Dennis can easily record each firm's economic health and adjust KPIs as the firms evolve. Our team then developed a Standard of Procedure and Customer Relationship Management template to provide a structured approach to investment communication and reporting. 

Lasting Impact

Tacoma Venture Fund is now positioned to expand since internal reporting systems have been streamlined. Dennis is now able to continue his qualitative style of VC fund management because the quantitative analysis is more established.

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JIMALE TECHNICAL SERVICES

CONTACT: Tanya Jimale, Raymond Yap  |  INDUSTRY: Construction Management

DATE: Autumn 2020
 

Project Scope

Jimale Technical Services has many internal processes and categorizes them with strategy strings. However, there is little documentation and no convenient way to understand these processes. JTS’s second main problem is inefficiencies with their current technologies. For example, lack of depth or no cloud compatibility. Lack of cloud utilization also created inefficiencies throughout the company especially during the COVID-19 pandemic and quarantine.

 

UWCA Work

Our team worked on documenting and visualizing these strategy strings, as well as developed a key performance indicator guidebook for each string. In addition to this, our team created a technology map that outlines current issues as well as recommendations for how Jimale Technical Services can streamline their use of technology. 

Lasting Impact

Because of our team's work, Jimale Technical Services will have detailed instructions for each position, including diagram visualizations to help with the onboarding process. Jimale Technical Solutions is now poised to properly capitalize on specific cloud software systems that will suit its needs and adjust to its expanding business.