PAST WORK & TESTIMONIALS
Our teams have worked with many clients in the past. See some of our completed engagements below.
Lululemon, a dominating athletic apparel retailer, wished to improve their company DE/I culture through increasing employee engagement in Employee Resource Groups and gaining deeper insight into ERGs’ impact on business operations. UWCA analysts were tasked with developing frameworks for these initiatives and how to scope them externally.
UWCA developed a comprehensive framework for a DEI impact report with various key indicators to measure DEI impact. Additionally, analysts proposed a way to restructure Employee Resource Groups (ERGs) to make them accessible to broader cohorts within the firm and to increase their influence in decision making processes.
Lululemon is undertaking a change in their approach to social media marketing strategies. Lululemon’s social media team will be approaching LinkedIn as a content platform as well as a job posting platform. Employee Resource Groups will be encouraged to take part in decision-making processes and change their structure to increase internal impact.
LULULEMON ATHLETICA, INC.
CONTACT: Mandy Bhullar | INDUSTRY: Retail
DATE: Winter 2022
GILEAD SCIENCES, INC.
CONTACT: Jose Hernandez | INDUSTRY: Pharmaceutics Biotechnology
DATE: Fall 2021
Gilead Sciences, a Fortune 200 biopharmaceutical company, desired to improve employee experience throughout its international operations, specifically Latin America, by streamlining standard operating procedures.
UWCA interviewed a range of executives in the Mexico affiliate such as the Director of Medical Affairs, Director of Access, and the head of Human Resources to develop meaningful recommendations geared towards improving the employee experience. UWCA analysts made use of HR software such as Qualtrics XM and SAP HCM to develop effective mechanisms for employee experience management. In addition, they explored the application of Enterprise resource planning software to develop an SOP framework.
Gilead implemented both human experience and enterprise resource planning software through UWCA analyst recommendations. These changes streamlined both their internal and external processes, promoting a manageable workload environment and a way to break down information silos.
TACOMA VENTURE FUND
CONTACT: Dennis Joyce | INDUSTRY: Venture Capital
DATE: Fall 2020
Our team is strengthened reporting culture and metrics within TVF's business to help accrue relevant metrics for firm analysis. Communication with firms TVF has invested in had been inconsistent, leading to miscommunication and difficulty creating investor reports. Our team prepared a system in which Dennis can easily record notes and information that he can refer to when making reports.
Our team interviewed the CEOs of the firms TVF had invested in to analyze the businesses and determine which KPIs would be most indicative of each individual firm's status. This involved networking with other venture capital fund managers from around the United States to see how they analyzed their investments and see what aspects of their reporting style could be applied to TVF. Once these steps were complete, our team created a KPI Guidebook and a KPI Excel Template so that Dennis can easily record each firm's economic health and adjust KPIs as the firms evolve. Our team then developed a Standard of Procedure and Customer Relationship Management template to provide a structured approach to investment communication and reporting.
Tacoma Venture Fund is now positioned to expand since internal reporting systems have been streamlined. Dennis is now able to continue his qualitative style of VC fund management because the quantitative analysis is more established.
CONTACT: Dave Wachsmuth | INDUSTRY: Exercise Equipment
DATE: Spring 2021
Nautilus, a fitness equipment giant and owner of brands such as Bowflex, sought to develop a target market framework for JRNY, their recently launched fitness app. Nautilus tasked UWCA with developing a customer-centric program that would allow for a better understanding of their market segmentation and improve customer perception.
UWCA analysts used JRNY data points, social media metrics and ethnographic research to segment the app’s audience and recommended the implementation of a customer data platform to enhance and track the customer journey.
Nautilus undertook a significant capital expenditure by implementing the customer data platform UWCA analysts recommended after extensive research regarding the strengths of the various platforms on the market.
CONTACT: Johannes Crepon | INDUSTRY: Automotive Parts
DATE: Winter 2022
PDM Automotive is a Software as a Service Automotive Parts company that wanted to better understand the automotive aftermarket parts space and market size in order to accelerate expansion. PDM’s offering as an all in one solution for the industry is relatively new, which made market sizing difficult to size.
Through interviews with industry experts and analysis of proprietary research, our team was able to determine the total addressable market size of the automotive aftermarket parts industry. The team utilized bottom up and top down approaches to determine a total addressable market for the automotive aftermarket parts space through segmenting the market into three key players: retailers, wholesalers, and brands. Our team also proposed multiple strategies that PDM can use to target each key player in the industry landscape.
The estimated market size allows PDM to focus their resources towards strategic positioning that maximizes long term revenue through monetization of various key industry players. In addition to this, our team compiled over 5,000 immediately capturable leads for PDM’s client acquisition efforts. PDM is now in a position to acquire thousands of new clients as well as implement our team’s growth strategies to continue to generate leads.